The purpose of this paper is to apply communication theory to explore and help explain public support for causes and organizations in the form of prosocial behaviors, including donating, volunteering and participating in advocacy efforts.,Through a survey of people (n=1,275) living in the USA who indicated supporting issues they cared about in 2017, this research gathered information about motivations for providing public support for various causes and non-profit organizations.,The situational theory of problem solving (STOPS) was applied, and support was found for the STOPS model in terms of predicting communicative action. This study also found support for situational activeness influencing other behaviors, including active forms of communication, financial support, volunteer support and other forms of advocacy. Implications for practitioners managing communications or organizations involved in such efforts are discussed.,This research applied STOPS to study behaviors, including communication, volunteering, donating and participating in advocacy efforts as forms of prosocial behavior supporting different organizations related to many important issues. The paper provides theoretical value in terms of adding to the generalizability of the STOPS model for communications scholars and discusses practical implications for non-profit and other types of organizations.

中文翻译：

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预测公众支持：将理论应用于亲社会行为

本文的目的是运用传播理论，以亲社会行为的形式探索和帮助解释公众对事业和组织的支持，包括捐赠，志愿服务和参与倡导活动。在表示他们在2017年关注的支持问题的美国，本研究收集了有关为各种原因和非营利组织提供公共支持的动机的信息。应用了问题解决的情境理论（STOPS），并为STOPS模型在预测交流行为方面。这项研究还发现，对影响其他行为的情境活跃性的支持，包括活跃的沟通形式，财务支持，志愿者支持和其他形式的倡导。讨论了对管理沟通的执业者或参与此类工作的组织的影响。本研究应用STOPS研究行为，包括沟通，志愿服务，捐赠和参与倡导工作，作为亲社会行为的形式，支持与许多重要问题相关的不同组织。本文在为通信学者增加STOPS模型的可推广性方面提供了理论价值，并讨论了对非营利组织和其他类型组织的实际意义。以亲社会行为的形式捐赠和参与倡导工作，以支持与许多重要问题相关的不同组织。本文在为通信学者增加STOPS模型的可推广性方面提供了理论价值，并讨论了对非营利组织和其他类型组织的实际意义。以亲社会行为的形式捐赠和参与倡导工作，以支持与许多重要问题相关的不同组织。本文在为通信学者增加STOPS模型的可推广性方面提供了理论价值，并讨论了对非营利组织和其他类型组织的实际意义。