Direct care staff may be resistant to the use of behavioural interventions. Whilst some research suggests that resistance to the cost of behavioural interventions is one factor of influence, there is lack of research exploring why staff are influenced by the cost. The purpose of this paper is to explore this issue.,In this paper, the phenomenon of resistance is analysed with the help of behavioural economics and of the behavioural perspective model (BPM).,The resistance to the cost of behavioural interventions is correlated with the low quality of the working environment and ways in which staff might attend to factors which protect their own well-being.,Services might need to focus on the ways in which behavioural interventions protect staff’s well-being.,This paper explores the use of the BPM and of behavioural economics as conceptual tools for the analysis of the factors leading to non-adoption of behavioural interventions.

中文翻译：

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消费者行为分析和不采用行为干预：对管理行动的影响

直接护理人员可能会抵制使用行为干预。虽然一些研究表明，对行为干预成本的抵制是影响因素之一，但缺乏探索员工受成本影响的原因的研究。本文的目的就是探讨这个问题。,本文借助行为经济学和行为视角模型(BPM)对阻力现象进行了分析。,对行为干预成本的阻力与工作环境的低质量以及员工可能关注保护自身福祉的因素的方式。服务可能需要关注行为干预保护员工福祉的方式。