Integrating circularity in business strategy is difficult to achieve for companies as it requires impactful changes in core business processes. While research has focused on identifying key barriers, little is known about the organizational attributes that can assist businesses in integrating circularity in their strategies. The purpose of this study is to investigate the implications of organizational managers and network interactions for the integration of circularity in business strategy. Through using survey data from 627 SMEs (small- and medium-sized enterprises) in the Netherlands, this study shows that managers who interpret circularity as an opportunity can have a positive direct and indirect effect on the integration of circularity in a company’s strategy. The results furthermore highlight the importance of circular network interactions for the integration of circularity in business strategy. This article contributes to recent calls for more empirical research into the integration of circularity and offers relevant insights for companies aiming to integrate circularity.

对于公司而言，很难将循环性整合到公司中，因为这需要对核心业务流程进行有效的更改。尽管研究的重点是确定关键障碍，但对于可以帮助企业将循环性整合到其战略中的组织属性知之甚少。这项研究的目的是调查组织经理和网络交互对业务战略中循环性整合的影响。通过使用来自荷兰的627家中小型企业（中小企业）的调查数据，本研究表明，将循环性视为机会的管理者可以对将循环性整合到公司战略中产生积极的直接和间接影响。结果进一步强调了循环网络交互对于将循环性集成到业务策略中的重要性。本文有助于最近就圆形度整合进行更多实证研究的呼吁，并为旨在整合圆形度的公司提供了相关见解。