ABSTRACT

This practitioner paper presents the case of a small paper business named JNA Pulp, initiated with the vision to provide high-quality imported paper to the market. The paper discusses several hurdles faced by the company which eventually pushed the owner to contemplate shutting down the business in the first quarter of 2020. With the rise of COVID-19, it was clear that considering the stance of the business in local market, survival would be impossible. Using the Fishbone analysis, the paper analyses the problems that lead to the closure of this business in April 2020 and further evaluates the strategies that could possibly contribute towards the survival of small businesses in the domestic market.

摘要

本从业者论文介绍了一家名为JNA Pulp的小型造纸企业的案例，该企业最初的愿景是向市场提供高质量的进口纸。该文件讨论了公司面临的几个障碍，这些障碍最终促使所有者考虑在2020年第一季度关闭该业务。随着COVID-19的兴起，很明显，考虑到该业务在本地市场上的立场，生存是不可能。本文使用鱼骨分析，分析了导致该企业在2020年4月关闭的问题，并进一步评估了可能有助于小企业在国内市场生存的战略。