ABSTRACT

This study introduces the concept of value-expressive communication and examines its relationship with behavioral intent. Value-expressive communication is conceptualized as the verbal output of a value-expressive attitude. Value-expressive communication about exercise is examined in relationship to strength of religious faith, exercise attitudes, communication frequency, and intentions to exercise among a sample of self-identified Christians. The data indicate a significant interaction between value-expressive communication and communication frequency explains significant variance in exercise intentions. Interact to and exercise attitudes is significantly associated with intentions to exercise. Suggestions for using value-expressive communication in health communication research and practice are discussed.

摘要

本研究引入了价值表达沟通的概念，并检验了它与行为意图的关系。价值表达沟通被概念化为价值表达态度的口头输出。关于锻炼的价值表达沟通与宗教信仰的强度、锻炼的态度、交流的频率和在自我认同的基督徒样本中锻炼的意图之间的关系进行了检查。数据表明价值表达沟通和沟通频率之间的显着相互作用解释了锻炼意图的显着差异。互动和锻炼态度与锻炼意图显着相关。讨论了在健康传播研究和实践中使用价值表达传播的建议。