Market acceptance of new digitalization technologies is low. To help to address this shortcoming, the following paper defines a quantitative decision-making methodology for the exante evaluation of the market acceptance of new digitalization solutions in the initial stages of design and development. The proposed decision-making methodology includes a first evaluation, using Volere methodology, for the quantification of how useful the new digitalization solution is for the end users, and a second method, the calculation of the net present value (NPV) based on potential benefits in terms of costs and intangible benefits of the new tool. A new tool for the management of freight transport was used as a case study. The usefulness of a new information technology tool was assessed in six different companies. It was designed to help developers and decision makers in information and communication technology (ICT) product development, and company managers in the evaluation of technical solutions that might better satisfy their needs. Further studies could measure the power of this methodology by comparing the implementation levels of two different prototypes designed for the same function and with different Volere and NPV scorings.

中文翻译：

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推动新数字化技术的决策方法

市场对新数字化技术的接受度较低。为了帮助解决这一缺点，以下文件定义了一种定量决策方法，用于在设计和开发的初始阶段对新数字化解决方案的市场接受度进行事前评估。建议的决策方法包括使用 Volere 方法的第一个评估，用于量化新的数字化解决方案对最终用户的有用程度，以及第二个方法，基于潜在收益计算净现值 (NPV)就新工具的成本和无形收益而言。一个新的货运管理工具被用作案例研究。在六家不同的公司中评估了一种新的信息技术工具的实用性。它旨在帮助信息和通信技术 (ICT) 产品开发的开发人员和决策者以及公司经理评估可能更好地满足其需求的技术解决方案。进一步的研究可以通过比较为相同功能和不同 Volere 和 NPV 评分设计的两个不同原型的实施水平来衡量这种方法的力量。