ABSTRACT

This study applies implicit self-theory as a theoretical lens to investigate whether guests’ inclination to use homestays in future trips is contingent on their implicit beliefs of the reality. Based on an analysis of data obtained from 30 in-depth interviews, most of the homestay guests who are entity theorists will use homestays again because they had a positive previous experience and felt that they are receiving good value for their money. The primary reason of those who decide not to use homestays again is a poor prior experience. The homestay guests who are incremental theorists will use homestays again because homestays can offer learning opportunities. However, privacy concern is the key reason that inhibits their inclination to use homestays in future trips. The current research findings echo the tenets of implicit self-theory in the realms of risk sensitivity, outcome- versus process-orientation as well as reliance (or non-reliance) on past experience. It is recommended that homestay hosts gain a better understanding of their guests based on their implicit beliefs and thereby adaptively managing future visitations.

摘要

本研究应用内隐自我理论作为理论镜头来调查客人在未来旅行中使用寄宿家庭的倾向是否取决于他们对现实的内隐信念。根据对 30 次深度访谈的数据分析，大多数是实体理论家的民宿客人会再次使用民宿，因为他们之前有过积极的体验，觉得自己物有所值。那些决定不再使用寄宿家庭的主要原因是之前的体验不佳。作为增量理论家的民宿客人会再次使用民宿，因为民宿可以提供学习机会。然而，隐私问题是阻碍他们在未来旅行中使用寄宿家庭的关键原因。目前的研究结果在风险敏感性、结果导向与过程导向以及对过去经验的依赖（或不依赖）领域呼应了内隐自我理论的原则。建议寄宿家庭的主人根据他们的隐含信念更好地了解他们的客人，从而适应性地管理未来的访问。