ABSTRACT

Incidences of negative host-guest interactions have been frequently reported through news and social media during the COVID-19 pandemic. In light of this, the present study examines the exposure of negative information about residents on potential tourists’ evaluations of destination images. The findings show that tourists may offset negativity about residents through the concept of compensatory efforts by providing more favorable judgements to other elements of the destination (e.g. culture and environment). This study contributes by highlighting the dynamics of compensatory efforts and impression management on destination images, which are relevant for promoting destinations when travel and tourism recover from COVID-19.

摘要

在 COVID-19 大流行期间，经常通过新闻和社交媒体报道负面的主客互动事件。有鉴于此，本研究考察了潜在游客对目的地形象评价中居民负面信息的暴露情况。研究结果表明，游客可以通过对目的地的其他元素（例如文化和环境）提供更有利的判断来通过补偿性努力的概念来抵消对居民的负面影响。本研究通过强调目的地图像上的补偿努力和印象管理的动态做出贡献，这些动态与当旅行和旅游业从 COVID-19 恢复时推广目的地相关。