ABSTRACT

This paper examines the impact of travel motivation, Muslim-friendly amenities, destination image, and service quality on young adult Kuwaiti nationals’ intention to travel to non-Muslim countries. A self-administered structured questionnaire consisting of multiple-item scales was distributed to a purposive sample of 343 Kuwaitis, ages 18–34 years. Controlling for socio-demographics, hierarchical regression analysis results revealed that destination cognitive image and the availability of Muslim-friendly amenities played a significant role in Kuwaiti travelers’ intention to visit non-Muslim countries. The study has important implications for non-Muslim countries targeting the Kuwaiti lucrative travel market. Moreover, this study concludes with a series of theoretical propositions in an effort to guide future research to reveal not only a deeper understanding of the range of psychological motivations but the consequences of international travel on the individual.

摘要

本文研究了旅行动机、穆斯林友好设施、目的地形象和服务质量对年轻成年科威特国民前往非穆斯林国家旅行意愿的影响。一份由多项目量表组成的自我管理的结构化问卷被分发给 343 名年龄在 18-34 岁的科威特人的有目的的样本。控制社会人口统计，分层回归分析结果显示，目的地认知形象和穆斯林友好设施的可用性在科威特旅行者访问非穆斯林国家的意图中发挥了重要作用。该研究对瞄准科威特利润丰厚的旅游市场的非穆斯林国家具有重要意义。而且，