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Finding yourself in your wardrobe: An exploratory study of lived experiences with a capsule wardrobe
International Journal of Market Research ( IF 2.4 ) Pub Date : 2021-02-16 , DOI: 10.1177/1470785321993743
Aurore Bardey 1 , Madison Booth 2 , Giuliana Heger , Jonas Larsson 3
Affiliation  

Fashion overconsumerism and overproduction have placed the fashion industry one of the world’s most polluting industries. In addition to its environmental impact, research has shown that materialism leads to lower life satisfaction and decision fatigue. Recently, studies have highlighted an increased interest in sustainable fashion consumption and ethical lifestyle. The capsule wardrobe phenomenon, that is, defined by limited clothing pieces that focus on quality, longevity, and minimal or classic design, has gained exposure as a road map for consumers to remain fashionable while consuming less. Until today, no research has evaluated the impact of minimalist wardrobe on consumers. Using a phenomenological approach, the present study method to understand 10 female participants’ lived experiences with a capsule wardrobe. Our results showed a positive impact of a 3-week capsule wardrobe on our participants who felt less stressed, detached from fashion trends, have found joy in their fashion style, and enhanced their awareness of conscious consumption. Our findings highlight the richness of minimalism, sustainable consumption, and self-expression through an innovative and relevant phenomenon.



中文翻译:

在衣橱中寻找自我:探索胶囊衣橱的生活体验

时尚的过度消费和生产过剩使时尚行业成为世界上污染最严重的行业之一。除了对环境的影响外,研究还表明,唯物主义会导致生活满意度降低和决策疲劳。最近,研究突出了人们对可持续时尚消费和道德生活方式的浓厚兴趣。胶囊衣橱现象(即由专注于质量,寿命和简约或经典设计的有限衣物定义)已经成为消费者在保持时尚而又减少消费的路线图上的知名度。直到今天,还没有研究评估简约衣柜对消费者的影响。使用现象学的方法,本研究方法可以了解10名女性参与者在胶囊衣橱中的生活经历。我们的结果表明,为期3周的胶囊衣柜对我们的参与者有积极的影响,他们感到压力减轻,与时尚潮流分离,对自己的时尚风格感到高兴并增强了有意识消费的意识。我们的发现突出了极简主义,可持续消费和通过创新和相关现象自我表达的丰富性。

更新日期:2021-02-16
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