In this article, we examine the particular ways that place is configured in and through mobile social media platform Snapchat, and how Snapchat is designed and conceptualized in such a way as to encourage digital placemaking. The position we take in this article is that place is not a thing that is merely recorded through this platform. Rather, place is something that is continually enacted, negotiated and renegotiated across multiple levels of media engagement. In developing this position, we first review the previous research on Snapchat that relates to placemaking. Then, we examine placemaking through two primary lens: Snapchat’s design and Snapchat’s business model. Our argument is that close examination of the place-based materiality and meaning of the Snapchat service for itself and for its clients reveals the interconnected construction and commodification of place through this service.

在本文中，我们研究了在移动社交媒体平台Snapchat中以及通过移动社交媒体平台Snapchat配置地点的特定方式，以及如何通过鼓励数字化地点设置的方式设计和概念化Snapchat。我们在本文中所采取的立场是，这个地方不仅仅是通过该平台记录的东西。相反，地方是在多个层面的媒体参与中不断制定，谈判和重新谈判的东西。在发展这一职位时，我们首先回顾了以前关于Snapchat与场所制作相关的研究。然后，我们通过两个主要方面来研究场所制作：Snapchat的设计和Snapchat的商业模型。