当前位置:
X-MOL 学术
›
Inf. Manag.
›
论文详情
Our official English website, www.x-mol.net, welcomes your
feedback! (Note: you will need to create a separate account there.)
Post-purchase warranty and knowledge monetization: Evidence from a paid-knowledge platform
Information & Management ( IF 8.2 ) Pub Date : 2021-02-16 , DOI: 10.1016/j.im.2021.103446 Bin Fang , Xin Fu , Shaoxia Liu , Shun Cai
更新日期:2021-02-23
Information & Management ( IF 8.2 ) Pub Date : 2021-02-16 , DOI: 10.1016/j.im.2021.103446 Bin Fang , Xin Fu , Shaoxia Liu , Shun Cai
Knowledge trading through online paid-knowledge platforms (i.e., knowledge monetization) has enjoyed tremendous growth in recent years. As experience goods, knowledge products often suffer from low sales due to information asymmetry. Therefore, some platforms have launched free return policies as post-purchase warranties to reduce uncertainty and stimulate sales. The impact of free returns on knowledge product sales is explored. Using data from a Chinese paid-knowledge platform, the results suggest that a free return policy negatively influences sales. Also, this relationship is weakened by information richness of extant reviews. The findings contribute to the literature and help platforms design optimal return policies.