Purpose As social network sites (SNS) have increasingly become one of the most important channels for communication, the related privacy issues gain more and more attention in both industry and academic research fields. This study aims to connect the antecedents of information privacy disclosure on SNS. Design/methodology/approach Based on exchange theory, this study tries to investigate the decision-making process for information privacy disclosure on SNS. Factors from both user’s and website’s perspectives are taken into account in the proposed model. Findings The results suggest that an individual’s perceived benefits will increase their willingness to disclose information privacy on SNS, but perceived risks decrease this kind of willingness. The authors also find social network size, personal innovativeness and incentive provision positively affect people’s perceived benefits. Originality/value Moreover, privacy invasion experience enhances perceived personal risks, but website reputation helps to reduce perceived risks.

中文翻译：

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社交网站上的信息隐私披露

目的随着社交网站（SNS）日益成为最重要的交流渠道之一，相关的隐私问题在行业和学术研究领域都越来越受到关注。这项研究旨在联系SNS上信息隐私公开的前提。设计/方法/方法基于交换理论，本研究试图研究SNS信息隐私公开的决策过程。在模型中考虑了用户和网站的因素。结果结果表明，个人的感知利益将增加他们在SNS上披露信息隐私的意愿，但是感知风险会降低这种意愿。作者还发现社交网络的规模，个人创新和激励措施对人们的感知利益产生积极影响。独创性/价值此外，隐私入侵体验会增加感知到的个人风险，但是网站声誉有助于降低感知到的风险。