The purpose of this paper is to develop and propose an integrated model of marketing knowledge from a tacit knowledge management perspective. This paper further aims at developing a linkage between explicit knowledge perspective (internal and external marketing) and tacit knowledge orientation of an organization, leading to improved business success.,This paper develops a conceptual model showing the integration of the internal, tacit and explicit knowledge perspectives that results in improved business success. The proposed model and associated propositions are drawn from the synthesis of relevant knowledge and marketing literature.,Five major associated propositions are offered in the paper, which inform both scholars and practitioners about what constitutes a holistic market orientation and how organizations can achieve business success by adopting both an internal and external orientation to tacit and explicit knowledge management.,The model makes an original contribution to theoretical and organizational marketing management knowledge. It does this by extending the conceptual and operational boundaries of existing models of internal and external marketing, aimed at helping organizations achieve competitive advantage and business success.

中文翻译：

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营销知识的集成模型–隐性知识的观点

本文的目的是从隐性知识管理的角度开发和提出营销知识的集成模型。本文进一步旨在建立组织的隐性知识视角（内部和外部营销）与隐性知识导向之间的联系，从而提高企业的成功率。本文开发了一个概念模型，显示了内部，隐性和显性知识的集成改善业务成功的观点。提出的模型和相关命题来自相关知识和市场营销文献的综合。本文提供了五个主要的相关命题，该模型使学者和从业人员都了解什么构成整体市场导向，以及组织如何通过对隐性和显性知识管理采用内部和外部导向来实现企业成功。该模型为理论和组织营销管理知识做出了原创性贡献。它通过扩展现有内部和外部营销模型的概念和操作范围来实现这一目的，旨在帮助组织获得竞争优势和业务成功。