This paper extends the current knowledge of corporate website favourability (CWF) by developing a comprehensive conceptual model of its influence on corporate image, corporate reputation, loyalty and identification. The paper reviews previous studies on corporate websites from the perspectives of marketing, management, corporate identity and corporate visual identity in order to inform our understanding of the antecedents and consequences of CWF. The propositions and the conceptual framework present an approach by which a corporation can design and manage a favourable corporate website. A number of important contributions are offered: first, the paper adds to the understanding of CWF; second, it discusses the antecedents of CWF by drawing upon the existing literature; third, it is beneficial for practitioners in shaping CWF strategies and fourth, it offers possible consequences of CWF and provides a framework for future testing.

中文翻译：

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企业网站好感度的整体框架

本文通过开发一个关于企业网站好感度 (CWF) 对企业形象、企业声誉、忠诚度和认同的影响的综合概念模型，扩展了当前对企业网站好感度 (CWF) 的了解。本文从营销、管理、企业形象和企业视觉形象的角度回顾了以往对企业网站的研究，以帮助我们了解 CWF 的前因和后果。命题和概念框架提供了一种方法，公司可以通过该方法设计和管理一个有利的公司网站。提供了一些重要的贡献：首先，该论文增加了对 CWF 的理解；其次，借鉴现有文献讨论了CWF的前因；第三，有利于从业者制定 CWF 策略，第四，