ABSTRACT

The objectives of this study are: (i) to identify the dimensions that make up the construct of perceived value in a coastal city; and (ii) to establish which dimensions of perceived value influence the satisfaction and loyalty variables of visitors to these destinations with coastal and marine characteristics. The study was carried out in the city of Lima, Peru, being a destination located in the coastal area of the Pacific Ocean. Three hundred and eighty-one questionnaires conducted on site were used. For data analysis, a factorial analysis and stepwise multiple regression method were performed. The results show two dimensions to perceived value, namely, economic-functional and emotional-social. The two dimensions that make up the perceived value are the predictors of tourist satisfaction and loyalty, with the economic-functional dimension being the most important predictor of satisfaction, whereas the emotional-social dimension is the important predictor in the loyalty towards coastal and marine destinations.

摘要

本研究的目标是： (i) 确定构成沿海城市感知价值结构的维度；(ii) 确定感知价值的哪些维度影响到这些具有沿海和海洋特征的目的地的游客的满意度和忠诚度变量。该研究是在秘鲁利马市进行的，该市位于太平洋沿岸地区。使用了现场进行的问卷381份。对于数据分析，进行了因子分析和逐步多元回归方法。结果显示了感知价值的两个维度，即经济功能和情感社会。构成感知价值的两个维度是游客满意度和忠诚度的预测因子，