Historically, wisdom has been considered a leading character strength for guiding personal well-being and the greater good. It has also been routinely considered domain-specific. Hence, consumer researchers should not just borrow conceptualizations or measures of general wisdom from the social sciences or measures of specific wisdom from nonconsumption contexts. Drawing from recent exploratory research on consumer wisdom by Luchs and Mick (Journal of Consumer Psychology, 2018, 28(3), 365-392), we use survey data to test and refine their multidimensional framework as we develop a Consumer Wisdom Scale (CWS). Across five studies, we demonstrate the discriminant, nomological, predictive, and incremental validity of our CWS. We show that it explains unique variance across a variety of indicators of well-being (e.g., satisfaction with life) in comparison to other measures previously associated with well-being (e.g., relationship support). Further, we show that our CWS, versus a general wisdom measure, is more associated with select behaviors relevant to personal well-being and the greater good (e.g., exercise, healthy eating, and financial savings). Closing discussion summarizes our findings and limitations, and suggests future research.

中文翻译：

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消费者对个人福祉和更大利益的智慧：规模开发和验证

从历史上看，智慧一直被认为是指导个人幸福和更大利益的主要性格力量。它也经常被认为是特定于领域的。因此，消费者研究人员不应仅仅从社会科学中借用概念化或一般智慧的度量，或从非消费环境中借用特定智慧的度量。借鉴 Luchs 和 Mick 最近对消费者智慧的探索性研究 ( Journal of Consumer Psychology, 2018, 28(3), 365-392)，我们在开发消费者智慧量表 (CWS) 时使用调查数据来测试和完善他们的多维框架。在五项研究中，我们证明了 CWS 的判别、规则、预测和增量有效性。我们表明，与以前与幸福感相关的其他衡量标准（例如，关系支持）相比，它解释了各种幸福感指标（例如，对生活的满意度）的独特差异。此外，我们表明，我们的 CWS 与一般的智慧测量相比，与与个人福祉和更大利益（例如，锻炼、健康饮食和财务储蓄）相关的选择行为更相关。最后的讨论总结了我们的发现和局限性，并建议了未来的研究。