Purpose

The aim of this study is to develop and evaluate a market-oriented business model (MOBM) and analyze how it contributes to internationalization of SMEs' disruptive innovation.

Design/methodology/approach

Based on market orientation literature, an MOBM is developed and assessed through collaboration among companies, researchers and networking partners. For the evaluation of the model, qualitative data was collected through workshops, interviews and participatory observations at four case SMEs. Methodologically, the implementation of the MOBM consists of a systematic knowledge development process by following four work packages to support the companies' market-oriented internationalization.

Findings

The results show that SMEs face internal barriers to developing innovativeness that hinder them from creating effective disruptive innovation for the international buyer chain. The study finds that SMEs need to work with an MOBM for developing market intelligence within the organization and seek external support for entering the international market.

Practical implications

The methodological strength allows application, evaluation and modification of the MOBM in close collaboration with the SMEs that directly benefit from its implementation. Modifying the principles of market orientation by practical application, SMEs can apply the MOBM to analyze their internationalization capacity for high-tech disruptive innovations.

Originality/value

This article contributes to new thinking by introducing market orientation to SMEs' internationalization of disruptive innovation. The study highlights the less researched field of disruptive innovation by developing the MOBM to deal with SMEs' internationalization.

中文翻译：

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中小企业颠覆性创新国际化的市场化商业模式

目的

本研究的目的是开发和评估以市场为导向的商业模式 (MOBM)，并分析它如何促进中小企业颠覆性创新的国际化。

设计/方法/方法

基于市场导向文献，MOBM 是通过公司、研究人员和网络合作伙伴之间的合作开发和评估的。为评估模型，定性数据是通过研讨会、访谈和参与式观察在四个案例中小企业中收集的。在方法论上，MOBM 的实施包括系统的知识开发过程，通过以下四个工作包来支持公司以市场为导向的国际化。

发现

结果表明，中小企业在发展创新方面面临内部障碍，阻碍他们为国际买家链创造有效的颠覆性创新。研究发现，中小企业需要与 MOBM 合作，在组织内部开发市场情报，并为进入国际市场寻求外部支持。

实际影响

方法上的优势允许与直接受益于其实施的中小企业密切合作，应用、评估和修改 MOBM。通过实际应用修改市场导向原则，中小企业可以应用MOBM分析其高科技颠覆性创新的国际化能力。

原创性/价值

本文通过将市场导向引入中小企业的颠覆性创新国际化，有助于形成新思维。该研究通过开发 MOBM 来应对中小企业的国际化，从而突出了研究较少的颠覆性创新领域。