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A rare dance
International Review for the Sociology of Sport ( IF 2.5 ) Pub Date : 2021-02-15 , DOI: 10.1177/1012690221993653
Ilan Tamir 1
Affiliation  

The enormous success of The Last Dance, the sports documentary on Michael Jordan’s career, and especially his last season, is the result of a rare confluence of factors, each of which is a unique and rare phenomenon in the history of sport. Their combination has already turned the mini-series into a global media event of the kind that is usually reserved for live broadcasts of extraordinary events. A basketball player with unusual personal and professional abilities, supported by a highly polished and well-oiled marketing system; the specific window of time in which his star shone – the late 1990s, when the era of media commercialization and globalization flourished, yet before the emergence of social media and their typical critical discourse; the rise in sports documentaries in recent years; and encasing all of these is the time of the documentary’s broadcast, when sports life across the world ceased due to the coronavirus. The mini-series, which seemingly deals with a single season in the career of a single player in a single sport, is actually so much more. It is a composition reflecting much wider social, sports and media phenomena.



中文翻译:

难得的舞蹈

最后舞蹈的巨大成功,关于迈克尔·乔丹(Michael Jordan),尤其是他的上个赛季的体育纪录片,是多种因素共同作用的结果,每种因素在体育史上都是一种独特而罕见的现象。他们的结合已经使迷你剧变成了一种全球媒体活动,通常是为特殊事件的现场直播而保留的。具有非凡的个人和专业能力的篮球运动员,并具有高度完善和完善的营销系统;他的明星闪耀的具体时间范围是1990年代后期,那时媒体商业化和全球化时代蓬勃发展,而那时社交媒体及其典型的批判性话语还没有出现。近年来体育纪录片的增长;所有这些都是纪录片的播出时间,当时由于冠状病毒,世界各地的体育生活中断了。迷你系列看似只涉及一项运动中单个球员的职业生涯中的一个赛季,但实际上却更多。它是反映更广泛的社会,体育和媒体现象的组成。

更新日期:2021-02-15
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