When asked to choose their public enemy number one, most advocates of stakeholder capitalism would almost certainly choose Milton Friedman. He definitely would have been my choice but, after reading this collection of short newspaper style columns on Friedman, I am not so sure. I also now believe many other macromarketers would benefit from revisiting Friedman and his thinking a half a century or so after the publication of that truly seminal New York Times piece, “A Friedman Doctrine-The Social Responsibility of Business is to Increase its Profits”.

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书评：弥尔顿·弗里德曼五十年后

当被要求选择他们的第一公敌时，大多数利益相关者资本主义的拥护者几乎肯定会选择米尔顿·弗里德曼。他绝对是我的选择，但是在阅读了弗里德曼的这本简短的报纸风格专栏文章后，我不太确定。我现在也相信，在纽约时报真正具有开创性的文章《弗里德曼主义-商业的社会责任是增加利润》出版后的半个多世纪后，重新审视弗里德曼及其思想将使许多其他大型营销人员受益。