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Targeting Your Audience
Advances in Archaeological Practice ( IF 1.9 ) Pub Date : 2020-09-24 , DOI: 10.1017/aap.2020.34
Marieka Arksey , Marcia Peterson , Greg Pierce

The Office of the Wyoming State Archaeologist has as one of its main objectives to actively engage the population of Wyoming in archaeological stewardship. To achieve this goal, in the past five years, we have launched the youth-oriented Summer Ventures program and the adult-oriented Wyoming Avocational Archaeology Training Program. Both programs were inspired by existing programs in other parts of the country and were launched following research and target audience surveys on how to best adapt them to Wyoming. Despite this preliminary research, our in-field experiences over the past few years have shown some patterns that are causing us to rethink both programs. This article discusses these initial in-field testing years, the issues we have encountered, and the ways we are redesigning both programs to better target the appropriate audiences in light of the different lifestyles of populations, particularly those of youths, in a rural state.

中文翻译:

针对您的受众

怀俄明州考古学家办公室的主要目标之一是积极让怀俄明州居民参与考古管理。为实现这一目标,在过去五年中,我们推出了面向青年的暑期创业计划和面向成人的怀俄明州职业考古培训计划。这两个项目都受到该国其他地区现有项目的启发,并在研究和目标受众调查后启动,以了解如何最好地使其适应怀俄明州。尽管进行了这项初步研究,但我们过去几年的实地经验表明,一些模式促使我们重新考虑这两个项目。本文讨论了这些最初的现场测试年,我们遇到的问题,
更新日期:2020-09-24
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