Scholars and critics have long recognized C. S. Lewis’s potent persuasiveness and acute audience awareness; however, only a few have written about Lewis’s self-designation as a “rhetor,” and scholarship exploring how Lewis’s writings work rhetorically remains in short supply. This article advances existing conversations about Lewis’s rhetoric through an investigation of appeals to ethos in his nonfiction. I contend that a primary way that Lewis establishes ethos is by demonstrating what Aristotle refers to as eunoia, goodwill towards one’s audience. Resonating with postures that Christians are often called to embrace during the Advent season, Lewis’s rhetoric of goodwill enables him to achieve one of his chief aims as a writer: preparing a way for the coming of the Lord into people’s lives. This mode of rhetorical engagement is also consistent with Lewis’s emphasis on the doctrine of the Incarnation, his interest in the concept of joy, and his conversion experience.

中文翻译：

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降临见证人

长期以来，学者和评论家都认可刘易斯的强大说服力和敏锐的听众意识。然而，只有极少数人写过关于刘易斯自称为“修辞者”的文章，而有关刘易斯著作在言辞上如何运作的学术研究仍然供不应求。本文通过对刘易斯非小说中对精神风俗的呼吁的调查，推进了有关刘易斯言辞的现有对话。我认为，刘易斯树立精神的主要方式是通过证明亚里士多德所称的“幸福感”，即对听众的善意。刘易斯的善意言辞与基督复临时期经常被基督徒拥抱的姿势产生共鸣，使他实现了作为作家的主要目标之一：为主进入人们的生活做准备。