Abstract In order to gain a better understanding of human behaviour, Economics seeks to work with other disciplines such as Psychology, Sociology, or Anthropology (Behavioural Economics). Unlike neoclassical economic theory, behavioural economics does not assume a rational individual. On the contrary, it focuses on an irrational (bounded rational) individual while revealing what really influences his decision and his actions in order to respond more adequately to public needs, increasing the efficiency of public-service provision. The aim of the paper is to investigate the factors of willingness to pay for public services. The willingness of individuals to pay depends on factors such as affection and sympathy, conviction, compassion, regret, respect, warm glow, commitment to society, appreciation, invitation to participation, fundraising method and tax policy. The significance of the research conclusions lies in initiating a new perspective on the possibilities of securing public services.

中文翻译：

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公共物品消费中个人行为的有限理性

摘要为了更好地理解人类的行为，经济学寻求与心理学，社会学或人类学（行为经济学）等其他学科合作。与新古典经济学理论不同，行为经济学并不假设理性个体。相反，它侧重于一个非理性（有约束的理性）个体，同时揭示了真正影响其决策和行为的因素，以便更充分地响应公共需求，从而提高了公共服务提供的效率。本文的目的是调查愿意为公共服务付费的因素。个人的支付意愿取决于多种因素，例如情感与同情，信念，同情心，遗憾，尊重，热情洋溢，对社会的承诺，欣赏，参与的邀请，筹款方法和税收政策。研究结论的重要意义在于就确保公共服务的可能性提出了新的观点。