The present study investigates the Iranian faculties’ attitude toward knowing the desirable features and weaknesses of academic textbooks. The survey research method was used and the data were collected by a semi-structured interview. The population consisted of Iranian faculties in the fields of management, geography, sports science and economics, and maximum variation sampling was used as a sampling method. Findings showed that when choosing academic books, faculties pay attention to several aspects including the use of a book, book credits, those materials added to the original text such as a table, diagram, figure, original content issues, book content, book appearance, and its distribution. The weaknesses presented by faculties can be divided into two parts: the weaknesses of compiled books and the weaknesses of translated books, which are related to publishers and authors. Besides, other weaknesses are lack of expert authors, the non-strength of book physical structure, inappropriate layouts, non-fluency, and literal translation. This is the first study to analyze the desirable and weakness point of Iranian academic book publishing and attempt to show selection criteria of academic book publishing as there is no evaluation systems of academic books in Iran.

中文翻译：

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伊朗社会科学领域学术教科书出版的可取之处和不足

本研究调查了伊朗教师对了解学术教科书的理想特征和弱点的态度。采用调查研究方法，通过半结构化访谈收集数据。总体由伊朗管理、地理、体育科学和经济学领域的院系组成，最大变异抽样被用作抽样方法。调查结果表明，教师在选择学术书籍时，主要关注几个方面，包括书籍的用途、书籍学分、在原文中添加的材料如表格、图表、图形、原始内容问题、书籍内容、书籍外观、及其分布。院系的弱点可以分为两部分：编书的弱点和译书的弱点，与出版商和作者有关。此外，其他不足是缺乏专家作者，书籍物理结构不强，布局不合适，不流畅，直译。这是第一项分析伊朗学术书籍出版的可取之处和弱点的研究，并试图展示学术书籍出版的选择标准，因为伊朗没有学术书籍的评估系统。