The paper holds twofold purpose. First, the study seeks to find potential synergies between public diplomacy and place branding at city level. Second, from that standpoint, it pursues to identify potential contributions of the city of film title for developments on branding and diplomacy of cities. The research is designed to answer the questions: (1) what is the common ground of city branding and city diplomacy? and (2) how can cities’ titles potentially contribute to the future from the intersection of city diplomacy and city branding? Thus, the literature review investigates city diplomacy in the public diplomacy perspective, outlined by the multilayered diplomacy approach, while city branding is analyzed through place branding. Then, a case study is performed on the film cities at UNESCO Creative Cities Network, specifically Galway, Bradford, Busan, and Sydney. The analytical frame named ‘CBCD crossroads matrix’ is an outcome of this research consisting of the intersection between Cull’s components of city diplomacy and Kavaratzis’ components of city branding. Data were collected from reports and interviews, then examined by content analysis and soft systems methodology. Findings indicate potential opportunities for improvements and bring evidence that the crossroads of city diplomacy and city branding flows towards a joint future avenue.

中文翻译：

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面向未来的城市外交与城市品牌之间的十字路口：联合国教科文组织创意城市网络电影城市案例研究

这篇论文有双重目的。首先，该研究旨在寻找公共外交与城市层面的地方品牌之间的潜在协同作用。其次，从这个角度来看，它寻求确定电影城市对城市品牌和外交发展的潜在贡献。本研究旨在回答以下问题：（1）城市品牌建设与城市外交的共同点是什么？(2) 城市的称号如何从城市外交和城市品牌的交叉点潜在地为未来做出贡献？因此，文献综述从公共外交的角度研究城市外交，由多层外交方法概述，而城市品牌则通过地方品牌进行分析。然后，对联合国教科文组织创意城市网络的电影城市进行案例研究，特别是戈尔韦、布拉德福德、釜山，悉尼。名为“CBCD 十字路口矩阵”的分析框架是这项研究的成果，由 Cull 的城市外交组成部分与 Kavaratzis 的城市品牌组成部分之间的交集组成。从报告和采访中收集数据，然后通过内容分析和软系统方法进行检查。调查结果表明了潜在的改进机会，并提供了证据表明城市外交和城市品牌的十字路口走向共同的未来大道。