Our study, based on a converged conceptual framework of place branding and public diplomacy, examines how Singapore, through the 2018 Trump–Kim Summit, shaped and negotiated its goals, roles and outcomes using informational and relational strategies to promote complementary national interests and to cultivate its international image. Based on a case study approach utilizing analyses of media news coverage, social media data, international convention statistics, and government communication, we examined how and why the Southeast Asian city-state was selected as host, and the subsequent outcomes. We found that Singapore’s hosting of the historic summit is an extension of the city-state’s larger place branding strategy that has been executed over decades in a substantial and transformative manner, featuring both marketing and infrastructure building content Singapore proactively sought to pursue the role of international peace broker and host of high-profile political summits through systematic branding efforts at multiple levels of governance to communicate with and attract the publics of other countries, and to assert its identity on the global stage.

中文翻译：

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和平谈判：2018 年新加坡特金会的公共外交和地方品牌塑造

我们的研究基于地方品牌和公共外交的融合概念框架，考察了新加坡如何通过 2018 年特金峰会，利用信息和关系战略来塑造和协商其目标、作用和结果，以促进互补的国家利益并培养其国际形象。基于对媒体新闻报道、社交媒体数据、国际会议统计数据和政府传播进行分析的案例研究方法，我们研究了东南亚城邦被选为东道主的方式和原因，以及随后的结果。我们发现新加坡主办历史性峰会是这个城市国家几十年来以实质性和变革性方式执行的更大的地方品牌战略的延伸，