The emergence of smart cities is a logical and natural development of traditional agglomerations, a consequence of revolution 4.0., and expansion of information and communication technologies. The aim of this paper is to present the Smart City’s Brand Management model and to formulate the recommendations regarding the implementation of the strategy of the smart city’s brand. The research on smart city brand management was conducted in the second quarter of 2019, basing on primary and secondary data. During the period, secondary sources were used in the form of data gathered from the official websites of 90 smart cities. Furthermore, the research was conducted in the form of direct and indirect communication with respondents using the phone and online survey techniques addressed to persons responsible for managing the city brand or its promotion. The obtained results confirm that the smart city brand management should rely on building and developing a competitive local identity of a city brand founded on strong distinguished features through the implementation of long-term initiatives together with residents and other stakeholders. The relational and participatory character of the smart city brand management is visible.

中文翻译：

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地方品牌（r）进化：智慧城市品牌管理

智慧城市的出现是传统集聚区的逻辑和自然发展，是 4.0 革命和信息通信技术扩展的结果。本文旨在提出智慧城市品牌管理模式，并就智慧城市品牌战略的实施提出建议。智慧城市品牌管理研究于2019年第二季度基于一手和二手数据进行。期间，以从90个智慧城市官网收集的数据形式使用二手数据。此外，该研究以与受访者直接和间接沟通的形式进行，使用电话和在线调查技术，针对负责管理城市品牌或其推广的人员。所得结果证实，智慧城市品牌管理应依赖于通过与居民和其他利益相关者一起实施长期举措，建立和发展具有鲜明特色的城市品牌的有竞争力的本地身份。智慧城市品牌管理的相关性和参与性特征是可见的。