This paper aims to provide a comprehensive record of the development of Thai advertising, which started as being heavily influenced by the West and subsequently evolved with a unique style that fits well with the global advertising trends.,The analysis was done based on literature review and content analysis of Thai advertising. In addition, ten in-depth interviews were conducted with executives of the Advertising Association of Thailand and academics.,Thai advertising progressed from being influenced by the growth of transnational advertising agencies. This resulted in strong creative foundations that blended well with the unique Thai emotional flair. In addition, consumer protection has grown in importance, leading to a strong commitment in pushing for self-regulation.,Examination of Thai advertising shows that the strength of Thai advertising lies in its human resources. This exploration of challenges and success of Thai advertising has shed light on how the advertising industry can be developed for creativity leadership in the global arena. The limitation is that the paper misses interviews with digital agencies.,This paper provides a comprehensive presentation of Thai advertising history in terms of agency development, creativity, and self-regulation.,This paper aims to provide a better understanding of the Thai advertising industry based on agency ownership and growth, creativity development leading to the unique Thai emotional advertising and self-regulation.

中文翻译：

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探索泰国广告的成功：历史视角

本文旨在为泰国广告的发展提供全面的记录，泰国广告的发展最初受西方的影响，随后演变成与全球广告趋势相吻合的独特风格。泰国广告的内容分析。此外，还与泰国广告协会的管理人员和学者进行了十次深度访谈。泰国广告受跨国广告公司成长的影响而发展。这产生了强大的创意基础，并与泰国独特的情感天赋融为一体。此外，保护消费者的重要性日益提高，从而促使人们大力推动自我监管。对泰国广告的检查表明，泰国广告的优势在于其人力资源。对泰国广告的挑战和成功的探索为如何发展广告行业以在全球舞台上发挥创意领导力提供了启示。局限性是本文错过了对数字广告代理的采访。本文从代理发展，创造力和自我监管的角度全面介绍了泰国广告历史。本文旨在提供对泰国广告行业的更好理解。基于代理机构的所有权和成长，创造力的发展导致了独特的泰国情感广告和自我调节。对泰国广告的挑战和成功的探索为如何发展广告行业以在全球舞台上发挥创意领导力提供了启示。局限性是本文错过了对数字广告代理的采访。本文从代理发展，创造力和自我监管的角度全面介绍了泰国广告历史。本文旨在提供对泰国广告行业的更好理解。基于代理机构的所有权和成长，创造力的发展导致了独特的泰国情感广告和自我调节。对泰国广告的挑战和成功的探索为如何发展广告行业以在全球舞台上发挥创意领导力提供了启示。局限性是本文错过了对数字广告代理的采访。本文从代理发展，创造力和自我监管的角度全面介绍了泰国广告历史。本文旨在提供对泰国广告行业的更好理解。基于代理商的所有权和成长，创造力的发展导致了独特的泰国情感广告和自我调节。