This paper aims to examine how an innovative concept was introduced to a new market segment through varied marketing techniques.,Newspapers from 1958 were reviewed to assess the impact of a chocolate company advertising campaign targeting children. The paper examines the interpretation of the campaign message and the information contained in an album of collectable cards.,Parents leave the teaching role in the hands of companies when they do not clearly understand new technologies such as nuclear energy. Companies can take advantage of what governments introduce into the market to increase their sales.,The originality of the paper lies in the examination of collectable cards as a means of researching marketing history and contributes to the study of market segmentation, particularly in the case of children, focussing on nuclear energy.

中文翻译：

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使用针对儿童的可收集卡促进核能

本文旨在研究如何通过各种营销手段将创新概念引入新的细分市场。审查了1958年以来的报纸，以评估针对儿童的巧克力公司广告活动的影响。本文研究了活动信息的解释以及可收集的卡片册中包含的信息。当父母不清楚公司对核能等新技术的理解时，他们会将指导角色交给公司。公司可以利用政府引入市场的优势来增加销售。本文的独创性在于检查可收集卡，作为研究营销历史的手段，并有助于研究市场细分，特别是在市场细分的情况下。孩子们，专注于核能。