Article 102 Treaty on the Functioning of the European Union imposes a special responsibility on undertakings with a dominant position. Digital dominance based on data but also on network effects, platforms, and first user advantage can lead to extreme inequality in bargaining positions with regard to online services, which can result in unfair treatment of competitors, suppliers, and consumers—such as exploitation and discrimination. Online consumers are the focus of this article. In order to tackle competition issues regarding online consumers, I propose interpreting the special responsibility of digitally dominant undertakings as a duty of care in their regard. Digitally dominant undertakings may not just be burdened by but also benefit from this approach, which increases predictability and trust in online markets. It resembles treating online undertakings as information fiduciaries as has been proposed in the USA, but is different because privacy is not the driving concern here and the context is that of antitrust. I look at standards for triggering the duty of care and make proposals for the application of this norm, but both remain to be specified further

中文翻译：

---

防止在线剥削消费者的注意义务？欧盟竞争法中的数字支配地位和特殊责任

《欧盟运作条约》第 102 条对具有支配地位的企业规定了特殊责任。基于数据但也基于网络效应、平台和第一用户优势的数字优势可能导致在线服务谈判地位的极端不平等，从而导致对竞争对手、供应商和消费者的不公平待遇——例如剥削和歧视. 在线消费者是本文的重点。为了解决在线消费者的竞争问题，我建议将数字主导企业的特殊责任解释为对他们的注意义务。数字主导企业不仅会受到这种方法的负担，而且还会受益于这种方法，这增加了在线市场的可预测性和信任度。它类似于美国提出的将在线企业视为信息受托人，但有所不同，因为隐私不是这里的主要关注点，而背景是反垄断的。我查看了触发注意义务的标准并提出了适用此规范的建议，但两者仍有待进一步说明