Museums are increasing access to their collections and providing richer user experiences via web-based interfaces. However, they are seeing high numbers of users looking at only one or two pages within 10 s and then leaving. To reduce this rate, a better understanding of the type of user who visits a museum website is required. Existing models for museum website users tend to focus on groups that are readily accessible for study or provide little detail in their definitions of the groups. This paper presents the results of a large-scale user survey for the National Museums Liverpool museum website in which data on a wide range of user characteristics were collected regarding their current visit to provide a better understanding of their motivations, tasks, engagement and domain knowledge. Results show that the frequently understudied general public and non-professional users make up the majority (approximately 77%) of the respondents.

中文翻译：

---

表征在线博物馆用户：利物浦国家博物馆博物馆网站的研究

博物馆正在增加访问其藏品的机会，并通过基于Web的界面提供更丰富的用户体验。但是，他们看到大量用户仅在10 s内浏览一页或两页然后离开。为了降低此比率，需要更好地了解访问博物馆网站的用户类型。博物馆网站用户的现有模型倾向于将重点放在易于研究的群体上，或者在群体定义中几乎没有提供任何细节。本文介绍了利物浦国家博物馆博物馆网站的大规模用户调查的结果，该调查收集了有关当前访问的各种用户特征的数据，以更好地了解其动机，任务，参与度和领域知识。