We analyse the implications for international banks of two contemporary megatrends: corporate sustainability (CS) and digitalization. The digital environment and the availability of massive data from customers generate asymmetric information for banks to the detriment of customers, who experience individual vulnerabilities such as privacy rights. This can hinder the positive influence of digitalization in banks’ performance, with relevant managerial and political implications. In this context, the reputation generated by CS strategies can constitute a credence factor that reduces customers’ fears of opportunistic behavior and information asymmetries. We test and find support for our hypothesis over a panel data of large international banks from developed countries. Our findings shed light on the mutual reinforcement of CS and digitalization strategies in enhancing banks’ market performance and efficiency.

中文翻译：

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企业可持续发展和数字化对国际银行业绩的影响

我们分析了两个当代大趋势对国际银行的影响：企业可持续发展 (CS) 和数字化。数字环境和来自客户的海量数据的可用性为银行带来了不对称信息，从而损害了客户的利益，他们遇到了隐私权等个人漏洞。这可能会阻碍数字化对银行绩效的积极影响，并产生相关的管理和政治影响。在这种情况下，CS 策略产生的声誉可以构成一个信任因素，减少客户对机会主义行为和信息不对称的恐惧。我们对来自发达国家的大型国际银行的面板数据进行检验并找到支持我们的假设。