This paper aims to highlight four features of value co-creation among actors in a business-to-business environment. Service-dominant (S-D) logic of marketing is used as a theoretical lens to view at the process of value co-creation.,Using an interpretive methodological approach, the authors collected empirical material from a single case based in New Zealand. The case was based on the collaboration, interaction and relationship between vendor and client during an information and communication technology (ICT) systems integration project. The unit of analysis was “points of value creation.” Empirical material came from observation, in-depth interviews and documents such as meeting notes and email logs. Interpretation highlighted four features of the value co-creation process: motivators, outcomes, disadvantages and management. Moreover, personal and network aspects of value co-creation process emerged.,The findings of this study capture benefits, as well as conflicts and frustrations, in a value co-creation process. Furthermore, it provides future research motivations for researchers currently working to develop S-D logic of marketing.,It is suggested that there is relatively little direction on how value co-creation process should be undertaken in different contexts such as retail, education, health care and ICT. There is a need to understand the dynamics and specification of value co-creation process, as the literature is scarce in this field.

中文翻译：

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价值共创特征：新西兰B2B合作与互动的经验案例研究

本文旨在强调企业对企业环境中参与者之间价值共创的四个特征。市场营销的服务主导（SD）逻辑被用作从理论角度审视价值共创的过程。作者使用一种解释性方法论方法，从一个新西兰案例中收集了经验材料。该案是基于一个信息和通信技术（ICT）系统集成项目中卖方与客户之间的协作，互动和关系。分析单位是“价值创造点”。经验材料来自观察，深度访谈和会议笔记和电子邮件日志等文件。解释突出了价值共同创造过程的四个特征：动机，结果，劣势和管理。而且，价值共创过程的个人和网络方面出现了。本研究的结果捕获了价值共创过程中的利益以及冲突和挫败感。此外，它为当前致力于开发SD营销逻辑的研究人员提供了未来的研究动机。建议在诸如零售，教育，医疗保健和零售等不同环境中如何进行价值共创过程的方向相对较少。 ICT。由于该领域的文献稀缺，因此需要了解价值共创过程的动态性和规范。它为当前致力于开发市场营销SD逻辑的研究人员提供了未来的研究动机。建议在诸如零售，教育，医疗保健和ICT等不同背景下如何进行价值共同创造过程方面，方向相对较少。由于该领域的文献稀缺，因此需要了解价值共创过程的动态性和规范。它为目前致力于开发SD营销逻辑的研究人员提供了未来的研究动机。建议在零售，教育，医疗保健和ICT等不同环境中如何进行价值共创过程方面的指导相对较少。由于该领域的文献稀缺，因此需要了解价值共创过程的动态性和规范。