The Problem The number of Thai women entrepreneurs has increased to nearly half of all Thai entrepreneurs over the past years with 80% of them reported to have entered into opportunity-driven entrepreneurship. This growing social phenomenon, however, remains underexplored by limited numbers of academic studies on Thai women entrepreneurship. Extending the understanding of opportunity-driven women entrepreneurs in the changing Thai context is therefore significant for developing national human resources. The Solution This study highlights the opportunity-driven category of women entrepreneurs defined by Cromie and Hayes as Innovators. Taking the phenomenological approach as a research method, in-depth interviews from 13 innovative women business owners in Thailand were analyzed to understand their motivations, challenges, and success factors, as well as the contemporary worldview of the Thai culture and values concerning gender roles and social norms. The Stakeholders National policymakers, educators, human resource development professionals, and parents can craft policies and practices that align with key learnings from the lived experiences of women entrepreneurs. Aspiring women entrepreneurs can also vicariously learn from the study participants who serve as role models.

中文翻译：

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向泰国创新女性企业家学习的替代方法

问题在过去的几年中，泰国女企业家的人数已增加到所有泰国女企业家的近一半，据报道其中80％的女企业家已经进入了机会驱动型企业家的行列。然而，关于泰国女性企业家精神的学术研究数量有限，仍未充分探讨这种日益严重的社会现象。因此，在不断变化的泰国背景下，扩大对机会驱动的女企业家的了解对于开发国家人力资源具有重要意义。解决方案本研究重点介绍了Cromie和Hayes定义为创新者的女性企业家的机会驱动类别。以现象学方法为研究方法，对泰国13位创新女性企业主的深入访谈进行了分析，以了解她们的动机，挑战和成功因素，以及当代泰国文化和关于性别角色和社会规范的价值观的世界观。利益相关者国家决策者，教育者，人力资源开发专业人员和父母可以根据女性企业家的实际经验制定与主要学习相一致的政策和做法。有抱负的女企业家也可以向作为榜样的研究参与者学习。