The mobile phone has helped in expediting business operations. At this moment, Samsung brand is popular and Apple brand is gradually earning popularity in our country. This research work was carried out in Delhi to find out which attributes and what combination of different features of iPhone are best preferred by the customers. The Kano model and the conjoint analysis were used to come out with the strongest drivers of purchasing mobiles. It is necessary for mobile manufacturers to carefully analyse the customer’s need in this direction. It has been found from the study that the iPhone combination with iOS 11, 5.5 inch plus touch screen, 32 GB storage, 2900 mAh battery, 7 MP front camera, 8 MP rear camera and price less than 26,000 is the best preferred combination.

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基于客户感知的产品属性及其对客户满意度的影响：移动品牌的Kano分析

移动电话有助于加快业务运营。此时，三星品牌正在流行，而苹果品牌正在逐渐在我国赢得人气。这项研究工作是在德里进行的，目的是找出客户最喜欢iPhone的哪些属性以及不同功能的哪些组合。使用Kano模型和联合分析得出购买手机的最强驱动力。移动制造商有必要在此方向上仔细分析客户的需求。从研究中发现，具有iOS 11、5.5英寸加触摸屏，32 GB存储，2900 mAh电池，7 MP前摄像头，8 MP后摄像头且价格低于26,000的iPhone组合是最佳选择。