In May 2020, the Crayola Crayon Company released a new version of their crayon box that specifically focuses on skin tone. This was met with mass media attention in part due to marketing and business partnerships which touted the concept of skin tone crayons as new, although their last release of a skin tone box was in 1994. Not only was this crayon box made to promote creativity for children, it was specifically designed to foster inclusivity. The crayons designed to promote acceptance were made for a large audience of children at school and home, although anti-racism education is infrequently taught in the classroom. Crayola called the crayon box “Colors of the World”, and it was printed in 3 languages. The skin hues that were created displayed new names like almond and rose. From an anti-oppressive lens set in America, both the name on the box and on the crayons caused questions for concern. While the idea of having many skin tone colors to choose from was a wonderful concept, the messaging called for scrutiny. Before giving the entire “Colors of the World” box to children or sharing about its release on social media, it is important to look more extensively into the subtle and maybe not so understated indications of White Nationalism, Colorism, and Colonization.

中文翻译：

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社论：蜡笔和人不是用来消费的：关于 Crayola 新盒子的社会工作话语

2020 年 5 月，绘儿乐蜡笔公司发布了新版蜡笔盒，专门针对肤色。这引起了大众媒体的关注，部分原因是营销和商业伙伴关系将肤色蜡笔的概念吹捧为新概念，尽管他们最后一次发布肤色盒是在 1994 年。儿童，它是专门为培养包容性而设计的。旨在促进接受的蜡笔是为学校和家庭中的大量儿童制作的，尽管在课堂上很少教授反种族主义教育。Crayola 将蜡笔盒称为“世界的色彩”，并以 3 种语言印刷。创建的肤色显示了新的名称，如杏仁和玫瑰。从美国反压迫的镜头来看，盒子和蜡笔上的名字都引起了人们的关注。虽然有多种肤色可供选择的想法是一个很棒的概念，但消息传递需要仔细审查。在将整个“世界的色彩”盒子送给孩子们或在社交媒体上分享它的发布之前，重要的是要更广泛地研究白人民族主义、色彩主义和殖民化的微妙且可能不那么轻描淡写的迹象。