In the aftermath of the Global Financial Crisis and, more recently, the COVID-19 pandemic, scepticism on the merits of trade and globalization has increased across several key developed countries. This poses major challenges for multinational enterprises (MNEs) and other trade dependent firms (TDFs). This paper develops a framework to explore corporate nonmarket strategies (NMS) to address this backlash, covering both corporate political activity (CPA) and corporate social responsibility (CSR). We firstly provide an overview of the existing research within international economics, business strategy, and international political economy on the antiglobalization backlash and MNEs/TDFs strategy in the face of protectionism. Building on this scholarship, we formulate propositions for CPA and CSR actions, which are likely to be deployed by TDFs in developed economies to counter protectionism and address the criticisms of the antiglobalization movement. On this basis we propose an interdisciplinary analytical framework that can be used to study corporate strategy in times of growing antitrade sentiments. Finally, we provide initial proposals for testing these propositions and highlight the challenges researchers may face when carrying out such research.

中文翻译：

---

动员反对反全球化反弹：企业非市场战略的综合框架

在全球金融危机以及最近的 COVID-19 大流行之后，几个主要发达国家对贸易和全球化的好处的怀疑有所增加。这给跨国企业 (MNE) 和其他贸易依赖型公司 (TDF) 带来了重大挑战。本文开发了一个框架来探索企业非市场战略 (NMS) 以解决这种反弹，涵盖企业政治活动 (CPA) 和企业社会责任 (CSR)。我们首先概述了国际经济学、商业战略和国际政治经济学中关于在保护主义面前的反全球化反弹和跨国公司/跨国公司战略的现有研究。在此奖学金的基础上，我们制定了 CPA 和 CSR 行动的建议，TDF 很可能会在发达经济体中部署这些技术来对抗保护主义并解决对反全球化运动的批评。在此基础上，我们提出了一个跨学科分析框架，可用于研究反贸易情绪高涨时的企业战略。最后，我们提供了测试这些命题的初步建议，并强调了研究人员在进行此类研究时可能面临的挑战。