This study aims to investigate the factors and mechanism which influence the doctor’s social and economic benefits from the perspective of social capital.,This paper mainly investigates the factors and mechanism influencing the doctor's social and economic benefits from the perspective of social capital and then constructs a doctor's social capital model and discusses the effects of doctor's social capital on their economic and social benefits; what is more, this paper also considers the moderating effect of patients’ group behavior.,The results show that the doctor's social capital has a positive and significant effect on doctor's economic benefits, while it has a negative and significant effect on doctors' social benefits. Patients’ group behavior plays an important moderating role; in particular, the number of online patients of doctors can effectively strengthen follow-up patients’ positive perception of the doctor capital, while the number of offline patients has a negative effect on doctors’ economic benefits, but it can reduce its negative impact on doctors’ social benefits by establishing trust between patient and physician.,This paper enriches the relevant research of social capital theory in the medical field and broadens the research about online health care. For platforms, they should give more attention to doctors and their income issues, which is of great significance for their healthy and sustainable development.

中文翻译：

---

基于社会资本理论的在线医疗平台上医生的社会和经济利益

本研究旨在从社会资本的角度探讨影响医生的社会经济效益的因素和机制。本文主要从社会资本的角度探讨影响医生的社会经济效益的因素和机制，然后构建一个医生的社会资本模型，并讨论了医生的社会资本对其经济和社会利益的影响；此外，本文还考虑了患者群体行为的调节作用。结果表明，医生的社会资本对医生的经济利益具有正向和显着的影响，而对医生的社会利益具有负向和显着的影响。 。患者的团体行为起着重要的调节作用。特别是，在线医生的数量可以有效地增强随访患者对医生资金的积极认识，而离线患者的数量对医生的经济效益有负面影响，但可以减少对医生的社会效益的负面影响通过建立患者与医师之间的信任。本文丰富了医学领域社会资本理论的相关研究，拓宽了在线医疗的研究范围。对于平台，他们应该更加关注医生及其收入问题，这对于他们的健康和可持续发展具有重要意义。通过建立患者与医师之间的信任，可以减少对医生的社会效益的负面影响。本文丰富了医学领域社会资本理论的相关研究，拓宽了在线医疗的研究范围。对于平台，他们应该更加关注医生及其收入问题，这对于他们的健康和可持续发展具有重要意义。通过建立患者与医师之间的信任，可以减少对医生的社会效益的负面影响。本文丰富了医学领域社会资本理论的相关研究，拓宽了在线医疗的研究范围。对于平台，他们应该更加关注医生及其收入问题，这对于他们的健康和可持续发展具有重要意义。