Since 2014, Turkey has been moving towards a heightened sense of nationalism and populism especially after Recep Tayyip Erdogan became the first popularly elected President of Turkey in 2017. His nationalist rhetoric went up compared to when he became Prime Minister over a decade ago when the country was touted as a model of liberalism among Muslim countries. Rather than putting a damper on the party, government, or Erdogan himself, his conservative rhetoric has helped consolidate the government’s power, showcasing the shift in strategy by the Adalet ve Kalkınma Partisi (AKP) during uncertain times. This article borrows from behavioural psychology the concept of the learning curve theory or the S-curve theory to examine this shift in AKP strategy. It is argued that after reaching a political peak with the Gezi Park protest in the summer of 2013, Erdogan is employing a different rhetorical approach—a populist one—to gain more political traction.

中文翻译：

---

土耳其AKP改变战略：学习曲线理论

自2014年以来，土耳其特别是在雷杰普·塔伊普·埃尔多安（Recep Tayyip Erdogan）2017年成为土耳其第一位民选总统后，就开始朝着更加高度的民族主义和民粹主义方向发展。与十多年前担任总理时相比，他的民族主义言论有所上升被吹捧为穆斯林国家间自由主义的典范。他的保守言论并没有给党派，政府或埃尔多安本人施加压力，反而帮助巩固了政府的权力，显示了在不确定时期内阿达莱特·沃·科尔基马·帕特西（AKP）的战略转变。本文从行为心理学中借鉴了学习曲线理论或S曲线理论的概念，以研究AKP策略的这种转变。有人说，在2013年夏天的Gezi Park抗议活动达到政治高峰之后，