This study aims to explore the strategies of Xerox Corporation (Xerox) in the copier industry, as its inception to date. In particular, it examines the process of Xerox’s creating platform advantage (the capability to engender an increasing future and continuing success of new innovations or businesses). The study provides insights on Xerox’s pursuit of specific strategies in managing technological innovations in the midst of fierce market competition.,The research study uses a case study methodology to explore the strategic foresight of Xerox servitization. The study develops the new methodological tool to analyse the process of technology platform and business platform creation. The model can be applied to any industry to understand the pursuit of strategies in high-tech based market competition.,The analyses of Xerox’s strategies, as its inception to date, have revealed the process of platform creation (technology platform and business platform), which enabled Xerox to enjoy a continuing advantage. The results have shown that the pursuit of specific strategy is motivated by risk considerations as much as by a search for profit. Xerox has continually upgraded its platforms to get ready for the competition under the digital transformation of servitization.,The main contribution of this research study is the development of a new methodological framework, which can be used to analyse the process of platform creation in any industry. The new framework introduces a dynamic concept (rather than a static concept generally found in the previous literature) of technology and business platforms. This research study contributes to the body of knowledge in the areas of strategic management of innovation.

中文翻译：

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施乐服务化的战略前瞻：回顾与展望

这项研究旨在探讨施乐公司（Xerox Corporation）在复印机行业中的战略，以其发展至今。特别是，它检查了施乐公司创造平台优势（创造新的创新或业务不断增长的未来和持续成功的能力）的过程。该研究为施乐在激烈的市场竞争中追求技术创新管理中的特定策略提供了见解，并通过案例研究方法探索了施乐服务化的战略远景。该研究开发了新的方法论工具，以分析技术平台和业务平台的创建过程。该模型可以应用于任何行业，以了解在基于高科技的市场竞争中对战略的追求。迄今为止，它已经揭示了平台创建（技术平台和业务平台）的过程，这使施乐享有持续的优势。结果表明，对特定策略的追求是出于风险考虑以及寻求利润的动机。施乐（Xerox）不断升级其平台，以在服务化数字化转型下为竞争做好准备。本研究的主要贡献是开发新的方法论框架，该框架可用于分析任何行业的平台创建过程。新框架引入了技术和业务平台的动态概念（而不是先前文献中通常使用的静态概念）。