This paper aims to find out the impact of seven important factors towards behavior intention on various health-care applications in India. The spectacular rise of uses of smart phones in India has introduced various mobile applications in the market. The mobile applications have become very useful and popular amongst the urban consumers due to several reasons such as reducing time, effort, money, etc. Health-care applications which are used in various smart phones are still in an infancy stage in India. Health-care applications have several advantages and facilities and consumers receive few alerts or suggestions for free. Though the health-care applications have various benefits for everyone, still people are less aware of the services they provide. Fewer studies have been done on this particular subject, and people may find the apps interesting if they understand the benefits of these applications.,This study aims to find out the impact of seven factors towards behavior intention on various health-care applications in India. The 331 samples have been chosen with the help of a structured questionnaire. The researcher has used stratified random sampling to collect the data for conducting the study, and the samples have been collected from four metro cities of India, namely, Kolkata, Mumbai, Delhi and Chennai. Exploratory factor analysis and multiple regression analysis have been conducted to find out the most influencing factor towards intention with SPSS v 21.,The result reveals that out of seven factors, perceived usefulness, enjoyment and time are the most influencing and significant factors towards utilization expectation. The other four variables, namely, cost, increased dependability, perceived ease of use and increased protection do not have a significant impact on the dependent variable. The paper has also revealed that marketers need to penetrate the market with some innovative marketing strategies. The findings of the study is providing the hint for implementing the strategies.,The study is unique in the context of a country like India where no such studies on this subject have been conducted before.

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影响印度各种医疗应用程序使用率的因素：一项针对智能手机用户的研究

本文旨在找出影响行为意愿的七个重要因素对印度各种医疗保健应用的影响。在印度，智能手机的使用急剧增长，已在市场上引入了各种移动应用程序。由于减少时间，省力，省钱等多种原因，移动应用程序已变得非常有用并在城市消费者中广受欢迎。印度各种智能手机中使用的医疗保健应用程序仍处于起步阶段。卫生保健应用程序具有许多优点和便利，并且消费者几乎没有免费收到警报或建议。尽管医疗保健应用程序为每个人带来了各种好处，但是人们仍然不太了解他们提供的服务。关于这个特定主题的研究很少，这项研究旨在找出影响行为意图的七个因素对印度各种医疗保健应用的影响，因此人们可能会发现这些应用很有趣。在结构化问卷的帮助下选择了331个样本。研究人员使用分层随机抽样来收集用于进行研究的数据，并且样本是从印度四个大城市（即加尔各答，孟买，德里和金奈）收集的。已经进行了探索性因素分析和多元回归分析，以找出影响SPSS v 21的意图的最主要因素。结果显示，在七个因素中，感知的有用性，娱乐性和时间是对利用率预期的最大影响和重要因素。 。其他四个变量，即成本，增加的可靠性，可感知的易用性和增加的保护，对因变量没有重大影响。该文件还显示，营销人员需要通过一些创新的营销策略来渗透市场。该研究的结果为实施该战略提供了提示，该研究在像印度这样的国家中是独一无二的。