Abstract The bees were declared the most important living beings on the planet. They act as natural indicators of the state of the environment, protect and maintain ecosystems and contribute to genetic and biotic diversity. Due to its socio-economic and scientific role, beekeeping is an activity that contributes to the development of the rural area. In the analysis we have chosen Hunedoara County, considering its national position and prospects for the development of organic beekeeping. The elaboration of the PESTEL analysis ensures a long-term perspective of the apiculture strategy in Hunedoara County. In order to dispose of bee products (honey, organic honey, pollen, propolis, etc.) in optimal conditions to be marketed both through stores and online, we propose the creation of short chains between a specialized micro-enterprise, tourist pensions that provides food services, restaurants or bars that are located in areas with commercial ford and local beekeeping producers in HNV areas, of which at least one holds certification for organic honey. Beekeeping entrepreneurship can be developed through the actions of beekeepers in the field of promotion, by efficiently selecting possible distribution channels in the country and abroad.

中文翻译：

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伙伴关系在有机蜂蜜分销短链发展中的作用

摘要蜜蜂被宣布为地球上最重要的生物。它们是环境状况的自然指标，可以保护和维护生态系统，并有助于遗传和生物多样性。养蜂由于其社会经济和科学作用，是一项有助于农村地区发展的活动。在分析中，我们选择了胡内多阿拉县，考虑到其在有机养蜂业中的国家地位和发展前景。PESTEL分析的详细说明可确保对Hunedoara县的养蜂策略具有长远的眼光。为了在可通过商店和在线销售的最佳条件下处理蜂产品（蜂蜜，有机蜂蜜，花粉，蜂胶等），我们建议在专门的微型企业之间创建短链，提供食品服务，饭店或酒吧的旅游养老金，位于商业富人和HNV地区的本地养蜂生产者地区，其中至少有一个拥有有机蜂蜜认证。养蜂业的企业家精神可以通过养蜂人在促销领域的行动来发展，方法是有效地选择国内和国外可能的分销渠道。