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Young Middle-Class Women, Consumption and Fitness in Contemporary India: ‘To Tackle All That is Thrown Her Way’
South Asia Research ( IF 0.6 ) Pub Date : 2020-01-31 , DOI: 10.1177/0262728019895346
Callie Batts Maddox 1
Affiliation  

This article examines the intersections of fitness, consumption, the middle class and the female body in contemporary India. Having grown up exposed to and interacting with global markets, brands and commodities, young middle-class Indian women seek to engage in cultural practices that distinguish them as members of an upwardly mobile class of urban professionals. For many young women, working out at a gym or fitness centre has become an important performative act that signifies ability to successfully navigate the globalised and cosmopolitan worlds. Drawing mainly from ethnographic fieldwork, the article suggests that the fit, young, middle-class body has become the ‘right’ female body in contemporary India and functions to reinforce a privileged social location. It underpins moralities of self-care and marks the rise of the global Indian woman prepared to tackle multiple roles and responsibilities.

中文翻译:

当代印度的年轻中产阶级女性、消费和健身:“应对一切抛给她的方式”

本文探讨了当代印度的健身、消费、中产阶级和女性身体的交叉点。在接触全球市场、品牌和商品并与之互动长大后,年轻的印度中产阶级女性寻求参与文化实践,使她们成为向上流动的城市专业人士阶层的一员。对于许多年轻女性来说,在健身房或健身中心锻炼已成为一项重要的表演行为,表明有能力成功驾驭全球化和国际化的世界。这篇文章主要从民族志田野调查中得出结论,认为健康、年轻的中产阶级身体已成为当代印度的“正确”女性身体,并起到强化特权社会地位的作用。
更新日期:2020-01-31
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