当前位置: X-MOL 学术Social Marketing Quarterly › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Segmenting Adolescents Around Social Influences on Their Eating Behavior: Findings From Italy
Social Marketing Quarterly Pub Date : 2019-10-20 , DOI: 10.1177/1524500419882059
Sabina De Rosis 1 , Francesca Pennucci 1 , Chiara Seghieri 1
Affiliation  

Adolescence is a fundamental period in everyone’s life. Teenagers have for the first time the possibility to take on responsibility about their choices in many domains, building their own “lifestyle.” Among these domains, food is one of the most important considering the implications for their future health. Deep knowledge of teenagers’ behaviors and of factors affecting their choices can support tailored health policy and social marketing interventions for this population. The purpose of this article is to prospectively segment teenagers around food socialization factors as influencing factors of food preferences, attitudes, and behaviors of adolescents. A cluster analysis (CA) was performed on a sample of 4,749 respondents aged 15 and 18 years coming from Tuscany (Italy). Considering food well-being and consumer socialization frameworks, the CA used three food socialization variables related to influences and source of information/advices at intrapersonal, interpersonal, and broader societal levels. Five distinct groups were identified and described, showing deep differences in the adolescents’ food behaviors corresponding to different socialization patterns. Adolescents who reported broader food socialization at all investigated levels present better lifestyle habits. Social marketers, policy makers, and health professionals can work on specific influencing food socialization factors for tailoring marketing interventions and increasing their positive impact on adolescents’ food behaviors.

中文翻译:

根据社会影响对青少年的饮食行为进行细分:意大利的发现

青春期是每个人生命中的一个基本时期。青少年第一次有可能在许多领域对自己的选择承担责任,建立自己的“生活方式”。在这些领域中,考虑到对其未来健康的影响,食物是最重要的领域之一。对青少年的行为以及影响他们选择的因素的深入了解可以为该人群提供量身定制的健康政策和社会营销干预措施。本文的目的是根据食物社会化因素对青少年进行前瞻性细分,这些因素是影响食物偏好,态度和青少年行为的因素。对来自意大利托斯卡纳的4749名年龄分别为15和18岁的受访者进行了聚类分析(CA)。考虑到食品福祉和消费者社会化框架,CA使用了三个与人际,人际和更广泛社会层面的影响和信息/建议来源相关的食品社会化变量。确定并描述了五个不同的组,显示出与不同社会化模式相对应的青少年饮食行为的深层差异。在所有调查的水平下报告了更广泛的食物社交的青少年,都表现出更好的生活方式习惯。社会营销人员,政策制定者和卫生专业人员可以研究影响食品社会化的特定因素,以量身定制营销干预措施,并增强其对青少年食品行为的积极影响。确定并描述了五个不同的组,显示出与不同社会化模式相对应的青少年饮食行为的深层差异。在所有调查的水平下报告了更广泛的食物社会化的青少年,都表现出更好的生活方式习惯。社会营销人员,政策制定者和卫生专业人员可以研究影响食品社会化的特定因素,以量身定制营销干预措施,并增加其对青少年食品行为的积极影响。确定并描述了五个不同的组,显示出与不同社会化模式相对应的青少年饮食行为的深层差异。在所有调查的水平下报告了更广泛的食物社会化的青少年,都表现出更好的生活方式习惯。社会营销人员,政策制定者和卫生专业人员可以研究影响食品社会化的特定因素,以量身定制营销干预措施,并增加其对青少年食品行为的积极影响。
更新日期:2019-10-20
down
wechat
bug