Introduction: This article outlines a dog owner–focused social marketing pilot program implemented in 2017, which aimed to reduce koala and domestic dog interactions in one local city council in Australia. Literature: Dog attacks and predation are the third most common cause of death in koalas after habitat loss and vehicle strikes. Programs aiming to reduce wildlife and domestic pet interactions frequently neglect human dimensions, and social sciences have been called upon to complement conservation efforts. Methods: Developed in consultation with dog training experts and the local regional council Leave It was based on input from 41 dog owners. Leave It was a 4-week training program priced at AUD$150 that was delivered by local dog trainers who had previously received specialized koala aversion training. Findings: Co-design results indicated that the social marketing pilot program needed to emphasize training, be positive, and be dog and not koala-focused. A fun, positive dog-focused event, supported by dog retailers, entertainers, and food service providers, was held in June 2017 to launch the Leave It program. Outcome evaluations for Leave It indicated a statistically significant increase in wildlife aversion–related behaviors (stay, come back every time/some of the time, and stay quiet on command). Process evaluation indicated that people enjoyed the dog-focused event and the opportunity to seek training and obedience advice. Conclusions: Co-designing the program with dog owners in the local council area engaged community members, making them contributors rather than program participants. The program had a dog focus rather than wildlife focus as recommended by dog owners.

中文翻译：

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让狗主人社区参与有效的考拉厌恶计划的设计

简介：本文概述了2017年实施的以狗主人为中心的社会营销试点计划，该计划旨在减少澳大利亚一个地方市议会中的考拉犬和家养狗互动。文献资料：在栖息地丧失和车辆撞击之后，狗攻击和掠食是考拉第三大最常见的死亡原因。旨在减少野生动植物和家庭宠物互动的计划常常忽视了人类的规模，并且已经呼吁社会科学来补充保护工作。方法：在与41名犬只主人的意见基础上，与犬只训练专家和地方区域委员会协商后开发。休假这是一个为期4周的培训计划，价格为150澳元，由先前接受过专门的考拉厌恶训练的当地狗狗教练提供。发现：共同设计的结果表明，社会营销试点计划需要强调培训，积极向上，狗狗而不是考拉。2017年6月，在狗零售商，艺人和食品服务提供商的支持下，以狗为中心的有趣有趣活动启动了Leave It计划。休假的结果评估表明，与野生动植物厌恶相关的行为在统计上有显着增加（保持，每次/有时都会回来，并在命令时保持安静）。过程评估表明，人们喜欢以狗为中心的活动，并有机会寻求训练和服从建议。结论：与地方议会地区的狗主人共同设计该计划，使社区成员参与进来，使他们成为贡献者，而不是计划参与者。