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The Future of Social Marketing: Let’s Get It in Orbit by 2025!
Social Marketing Quarterly Pub Date : 2019-12-11 , DOI: 10.1177/1524500419889141
Nancy R. Lee 1, 2, 3, 4, 5
Affiliation  

We need to do more than promote Social Marketing. The word is out there, but is not understood by most and is misunderstood by many. We need to market Social Marketing. We need to do this in order for Social Marketing to be the #1 proven discipline turned to for behavior change for social good. In this article, you will read about products we need to develop and/or “sell more of”; incentives (price) we need to highlight and deliver; ways to increase convenience of access (place) to our offerings; new promotional opportunities, and potential funding sources (partnerships).

中文翻译:

社会营销的未来:让我们在2025年之前实现目标!

除了促进社会营销,我们还需要做更多的事情。这个词在那里,但大多数人不理解,并且被许多人误解。我们需要营销社会营销。我们需要这样做,以使社会营销成为行为改变为社会公益而被证明是经过验证的第一大学科。在本文中,您将了解我们需要开发和/或“出售更多产品”的产品;我们需要强调和提供的激励措施(价格);增加访问(放置)我们产品的便利性的方法;新的促销机会,以及潜在的资金来源(伙伴关系)。
更新日期:2019-12-11
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