This study addresses the dearth of literature into drinking moderation and demonstrates the value of a social ecological approach for identifying the influencers of students’ intention to moderate drinking. In doing so, the study supports a promotion approach over an avoidance approach as a new opportunity for addressing heavy student drinking through social marketing. A quantitative survey is conducted within a sample of university students (n = 660) in Vietnam where drinking moderation is commonplace. This research context is arguably helpful to discover factors linked to drinking in moderation, which could inform interventions to reduce problematic drinking in heavy-drinking cultures. Findings suggest that there exist multiple levels of influence on students’ intention to moderate drinking beyond individual factors, which makes drinking moderation a complex phenomenon. There also exist gender differences in how the factors affect moderate drinking intention. Females appear to moderate their drinking through both internal and external control mechanisms, while males tend to moderate their drinking mainly through internal control. These findings can be used to develop interventions aimed at fostering safe and sensible drinking cultures. By taking a comprehensive approach, the most necessary targets are identified to bring about the desired change. It is also suggested that the interventions should be tailored to different gender needs.

中文翻译：

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在学生饮酒者中适度饮酒的相关因素

这项研究解决了饮酒节制方面的文献匮乏问题，并证明了一种社会生态学方法对确定学生饮酒适度意图影响者的价值。通过这样做，该研究支持了一种促进方法而不是回避方法，这是通过社交营销解决沉重学生饮酒的新机会。在越南经常节酒的大学生样本（n = 660）中进行了定量调查。可以说，这一研究背景有助于发现与适度饮酒有关的因素，这可以为减少重度饮酒文化中有问题的饮酒提供干预措施。研究结果表明，除个别因素外，对学生节制饮酒的意图存在多种影响，这使饮酒节制成为一个复杂的现象。在因素如何影响适度饮酒意愿方面也存在性别差异。女性似乎通过内部和外部控制机制来调节饮酒，而男性倾向于主要通过内部控制来调节饮酒。这些发现可用于制定旨在培养安全和明智的饮酒文化的干预措施。通过采取全面的方法，可以确定最必要的目标以实现所需的更改。还建议应根据不同的性别需求量身定制干预措施。而男性则倾向于主要通过内部控制来节制饮酒。这些发现可用于制定旨在培育安全和明智的饮酒文化的干预措施。通过采取全面的方法，可以确定最必要的目标以实现所需的更改。还建议应根据不同的性别需求量身定制干预措施。而男性则倾向于主要通过内部控制来节制饮酒。这些发现可用于制定旨在培养安全和明智的饮酒文化的干预措施。通过采取全面的方法，可以确定最必要的目标以实现所需的更改。还建议应根据不同的性别需求量身定制干预措施。