This article presents perspectives on what social marketing principles, strategies, and best practices appear to have been applied to reducing the spread of the coronavirus disease 2019 (COVID-19), even if they were not labeled as such. In addition, it discusses which ones were not apparent in this campaign to date (as of April 30, 2020) and might have helped. The following components of a strategic social marketing campaign, and related principles for success, are considered:

中文翻译：

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减少COVID-19的传播：一种社会营销视角

本文提出了关于哪些社会营销原则，策略和最佳实践似乎已被用于减少2019年冠状病毒疾病（COVID-19）传播的观点，即使它们没有被如此标记。此外，它还讨论了迄今为止（截至2020年4月30日）在该竞选活动中尚不明显的哪些项目，并且可能有所帮助。考虑了战略性社会营销活动的以下组成部分以及成功的相关原则：