This study aims to explore the motivations and business ideation processes of 776 entrepreneurs from three diverse cohorts of technology, youth and arts entrepreneurs.,Using an inductive approach inspired by grounded theory, observations resultant from the use of a Web-based digital test environment are openly coded, in which 776 individual entrepreneurs have stated their objectives for engaging in entrepreneurship and performed a business ideation process.,The study inductively derives a typology of objectives types – “GET GIVE MAKE LIVE” – and finds that beyond the pursuit of profitable opportunities, there is considerable variation, complexity and combinations to the reasons why individuals engage in entrepreneurship. A total of 76 percent of the population in this study have more than one objective, with 48% having more than one type of objective. While the arts entrepreneurs tended to engage in entrepreneurship to “LIVE” and the tech entrepreneurs were more inclined to “GET,” the most frequently observed objective type in all cohorts was to “MAKE.” A total of 74 percent of the entrepreneurs took an effectual approach and began defining their business idea with their core competency, yet technology entrepreneurs were the most likely to start by defining their key market.,Entrepreneurship educators, trainers and helpers should refrain from a standardized approach which assumes that entrepreneurs share the same set of singular motivations. Interventions might benefit from a student-centered program which promotes reflection and articulation of the entrepreneurs’ objectives and their diversity.,This study answers the call for research to embrace entrepreneurial diversity and compliment previous explorations of entrepreneurs’ motivations through an empirically grounded study of three diverse cohorts of entrepreneurs.

中文翻译：

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让付出变得活着

这项研究旨在探讨来自三个不同技术，青年和艺术企业家群体的776位企业家的动机和商业构想过程。使用归因于理论的归纳方法，使用基于Web的数字测试环境得出的观察结果是公开编码后，有776位个体企业家陈述了其从事创业活动的目标并执行了业务构想过程。该研究归纳得出目标类型的类型-“让生活变得活着”-并发现除了追求获利机会之外，个人从事创业的原因存在很大的差异，复杂性和组合性。这项研究中总共有76％的人口有一个以上的目标，其中48％的目标不只一种。尽管艺术企业家倾向于将企业家身份定为“ LIVE”，而技术企业家则更倾向于“ GET”，但在所有同类人群中，最经常观察到的客观类型是“ MAKE”。总共74％的企业家采取了有效的方法，并开始以核心竞争力来定义他们的经营理念，然而技术企业家最有可能从定义其关键市场开始。企业家精神的教育者，培训者和帮助者应避免采用标准化的方法。假设企业家共享相同的一组动机的方法。干预措施可能会受益于以学生为中心的计划，该计划可促进对企业家目标及其多样性的反思和表达。