Creative and cultural producers, like social enterprises, operate in a complex business environment where the value proposition is difficult to define, and the organisational motivations are not always financially driven. In the case of Australian visual artists, low incomes and limited access to government funding magnify the importance of developing sustainable business models. This paper aims to present the Creative Business Model Canvas (CBMC), a reinterpretation of Osterwalder and Pigneur’s CBMC (2010), for the benefit of a visual artist’s business planning.,This qualitative study uses data from semi-structured interviews to analyse and evaluate the effectiveness of the Osterwalder and Pigneur’s BMC (2010) for use by creative artists to understand the value of their artwork beyond traditional profit-driven business models. A modified canvas is presented to capture a clearer snapshot of creative arts practice with a focus on value propositions that possess dimensions of symbolic value.,This study found that the symbolic value of an artist’s practice is difficult to capture using Osterwalder and Pigneur’s CBMC (2010). An artist value proposition is composed of the artifact, artistic services and the artist’s identity. The creative CBMC, as a modified CBMC, captures aspects of the artistic identity such as professional achievements, personal life and the artist’s authenticity.,This study builds on Osterwalder and Pigneur’s CBMC and reimagines it for use by visual artists and art-based social enterprise organisations where the notion of value can be challenging to articulate.

中文翻译：

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创意商业模式画布

像社会企业一样，创意和文化生产者在复杂的商业环境中运作，其中价值主张难以定义，组织动机并非总是由财务驱动。对于澳大利亚的视觉艺术家来说，低收入和获得政府资金的机会有限，这放大了发展可持续商业模式的重要性。本文旨在介绍创意商业模型画布（CBMC），这是对Osterwalder和Pigneur的CBMC（2010）的重新诠释，以利于视觉艺术家的商业计划。本定性研究使用半结构化访谈中的数据进行分析和评估Osterwalder和Pigneur的BMC（2010）的有效性，供创意艺术家用来理解其艺术品的价值，超越传统的利润驱动型商业模式。提出了一种经过修改的画布，以更清晰地捕捉创意艺术实践的快照，重点关注具有象征性价值维度的价值主张。这项研究发现，使用Osterwalder和Pigneur的CBMC（2010年）很难捕捉到艺术家实践的象征性价值。 ）。艺术家的价值主张由人工制品，艺术服务和艺术家的身份组成。创意CBMC是经过修改的CBMC，它捕获了艺术身份的各个方面，例如职业成就，个人生活和艺术家的真实性。这项研究基于Osterwalder和Pigneur的CBMC进行了重新构想，以供视觉艺术家和基于艺术的社会企业使用需要表达价值观念的组织。